xurprise blog
Short-form notes on agent-native commerce infrastructure, the Model Context Protocol, llms.txt, region-matched discovery, and rebuilding e-commerce for AI agents.
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The End of the Product Comparison Site
Price comparison was a browser-era shape for a browser-era user. Agents don't compare the way humans do, and that changes the shape of commerce infrastructure underneath them.
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How AI Agents Will Discover Your Brand in 2026
A merchant-side checklist for agent discoverability: schema.org, llms.txt, MCP endpoints, region signals, attribution-clean redirects.
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MCP Servers as Commerce Infrastructure
A primer on why the Model Context Protocol is the missing layer commerce needed for the agent era — and what a well-shaped commerce MCP looks like.
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Region-Matched Commerce: Why Geography Is First-Class for AI Agents
The boundary between what a user can see and what a user can actually buy. Cross-border e-commerce is not a browser problem — it's an agent-design problem.
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Nine Languages in One Prompt: Multilingual Product Discovery in SEA
Engineering notes on indexing merchant data across Southeast Asia's nine working languages — including CJK and Thai, where word boundaries dissolve.
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Agents Don't Need a Catalogue. They Need Attribution.
A design philosophy piece: MCP servers for commerce should be attribution plumbing, not catalogue replicas. Less data, more trust.
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Commerce, Rebuilt for Agents
The thesis post. Seven structural fault lines in browser-era commerce infrastructure, three new layers that replace them, and where xurprise fits.